Terms and conditions of use

Our data protection policy aims to establish a relationship of trust between you and our services, ensuring a positive experience with complete transparency.

Through this policy, we aim to meet your expectations and comply with data protection regulations.

To maintain your trust, we prioritize the protection of your personal data and the confidentiality of our customers (hereinafter referred to as "Your Data").

For full transparency, and to ensure secure use of our website https://hivyshape.com in all its available versions and linked applications (hereinafter referred to as the "SWC E-COM AGENCY INVEST LTD Site"), we provide information on how we process your data. Our commitment is to uphold security, confidentiality, and the integrity of your privacy and data across all our platforms.

We guarantee that all necessary precautions are taken to protect your data from disclosure, loss, or alteration. To facilitate your understanding, we outline our data processing methods in a clear manner. Your data will only be retained for the period necessary for its intended processing. You will always have access to your data and can modify it at any time via your personal space on the SWC E-COM AGENCY INVEST LTD website.

To this end, we undertake all necessary measures to comply with applicable data protection laws.

Thus, SWC E-COM AGENCY INVEST LTD commits, through this data protection policy, to adhere to the key principles of the European General Data Protection Regulation (GDPR) and French data protection law. We provide details on data processing operations (Section 3), your rights regarding your data and how to exercise them (Sections 6 and 10), potential transfers to third countries or recipients, data retention periods (Section 5), and security measures (Section 9).

WHO ARE YOU?

When we refer to "you" in this Data Protection Policy, it is because it directly applies to you as a customer of SWC E-COM AGENCY INVEST LTD. This includes:

Customers who have placed an order on https://hivyshape.com
Customers who have created an account without purchasing any products or services
Visitors who have browsed the SWC E-COM AGENCY INVEST LTD website without creating an account or placing an order

WHO ARE WE?

SWC E-COM AGENCY INVEST LTD, registered under VAT number GB351602920, with its headquarters at 1 Poulton Close, Dover, Kent, CT17 0HL, United Kingdom.

SWC E-COM AGENCY INVEST LTD operates the website https://hivyshape.com and is responsible for data processing activities in this capacity.

WHY DO WE PROCESS YOUR DATA?

3.1 When do we collect your personal data?

Your data may be collected when you visit https://hivyshape.com, use cookies, create a customer account, place an order, or subscribe to our newsletters (SMS, emails).

Your data helps us streamline your browsing experience and provide a more personalized experience. We use this information to process your orders, facilitate installment payments, prevent fraud, handle refunds, and manage customer reviews.

3.2 Browsing the SWC E-COM AGENCY INVEST LTD website

To enable browsing on our website https://hivyshape.com, we process your data based on your consent.

3.3 Processing your orders

To manage and process your orders, we use your data for:

Customer mediation and relations (including social media interactions)
After-sales service and remote sales
Marketing and commercial prospecting
Order management, shipping, and logistics

The legal basis for this processing is the execution of a contract between you and us.

For product recall management, the legal basis is SWC E-COM AGENCY INVEST LTD’s legal obligation.

For marketing and commercial prospecting, the legal basis is either your consent or our legitimate interest, depending on the case.

For "flash payments," the legal basis is your consent.

3.4 Installment Payments

For installment payments, data is processed to facilitate this payment method. The legal basis for data processing is contract execution, and for banking data processing, it is your consent.

3.5 Customer Reviews

To allow you to share feedback with our customers and visitors, we process your data based on your consent or our legitimate interest.

3.6 Payment Recovery and Fraud Prevention

To ensure payment recovery and fraud prevention, we process your data to enhance payment security.

The legal basis for this processing is contract execution and SWC E-COM AGENCY INVEST LTD’s legitimate interest as the data controller.

3.7 Advertising Operations Management

Advertising operations rely on your data to:

Expand our customer and prospect databases
Manage technical maintenance and prospect activities
Conduct commercial statistics and advertising campaign studies
Maintain up-to-date contact lists
Organize contests, lotteries, or promotional events (excluding online gambling)

The legal basis for this processing is either your consent or SWC E-COM AGENCY INVEST LTD’s legitimate interest.

WHERE DOES YOUR DATA GO?

Your data is shared internally within SWC E-COM AGENCY INVEST LTD and is not transferred to third parties, except in the following cases:

To process your orders, your data may be shared with service providers specializing in bank transactions, customer relations, after-sales service, delivery, IT development, website management, or insurance services.
For installment payments, data may be shared with payment service providers, call centers, and customer experience management services.
For customer reviews, data may be shared with third-party review management platforms.
Our advertising management uses your data for advertising targeting purposes.

DATA RETENTION PERIOD

Data collected by SWC E-COM AGENCY INVEST LTD is retained only as long as necessary for the operations specified in Section 3 of this policy.

Prospect data: Retained for 3 years from the last customer contact
Order data: Retained for 5 years in current records, then 5 years in intermediate archives
Banking data: Retained for the duration of the card’s validity plus one day
Cookies: See Section 7 for details on cookie usage and retention periods

DATA RETENTION POLICY

The data collected by SWC E-COM AGENCY INVEST LTD is retained only for the time necessary to fulfill the operations specified in Section 3 of our data protection policy.

Certain data collected by SWC E-COM AGENCY INVEST LTD is retained as follows:

For prospects, data is kept in active archives for 3 years from the last customer contact (accessible by SWC E-COM AGENCY INVEST LTD services). There is no intermediate archiving for these data. For data with administrative relevance, such as legal matters, retention periods comply with applicable statutes of limitations.
For orders, customer data is stored in active archives for 5 years after the order completion, then moved to intermediate archives for another 5 years.
For banking data, information is kept in active archives for the entire validity period of the bank card plus one day. There is no intermediate archiving for banking data.
For cookies, retention periods and usage details are covered in Section 7 of our data protection policy.

EXERCISING YOUR RIGHTS

6.1 Right of Access, Modification, and Rectification

You have the right to request access, modification, and rectification of your data.

6.2 Right to Restrict Processing

You may request a restriction on the processing of your data in the following cases:

If you contest the accuracy of your personal data, allowing us time to verify it.
If you believe that processing is unlawful and prefer to restrict usage rather than request deletion.
If we no longer need your data for processing but you require it to assert, exercise, or defend your legal rights.
If you have exercised your right to object, allowing time to assess whether our legitimate interests override yours.

6.3 Right to Erasure

If you request the deletion of your personal data, SWC E-COM AGENCY INVEST LTD may still retain it in intermediate archives for as long as necessary to meet legal, accounting, and tax obligations.

6.4 Right to Object to Marketing Use

For email marketing, you can modify your preferences or unsubscribe by clicking the “Unsubscribe” link in all newsletters or by accessing the contact page on the SWC E-COM AGENCY INVEST LTD website.
For SMS marketing, you can opt out by replying “STOP SMS” or by navigating to the contact page on the SWC E-COM AGENCY INVEST LTD website.

6.5 Post-Mortem Data Rights

You have the right to define instructions for the storage, deletion, and communication of your personal data after your death.

If no specific instructions are provided, your successors or heirs may contact SWC E-COM AGENCY INVEST LTD to:

Access data processing details for estate settlement.
Close your account.
Request the cessation of further processing of personal data.

You may also request that your data not be disclosed to third parties in the event of death.

6.6 Right to Data Portability

You have the right to request a transfer of your personal data in a structured, commonly used, and machine-readable format.

6.7 Right to Withdraw Consent

If you have given consent for data processing, you may withdraw it at any time. However, withdrawal does not affect the legality of prior processing based on your initial consent.

6.8 Right to File a Complaint

You have the right to lodge a complaint with the relevant supervisory authority (Belgium - Brussels) if you believe your data protection rights have been violated.

To exercise any of these rights, please submit your request (along with your email, full name, postal address, and a copy of your ID) to the SWC E-COM AGENCY INVEST LTD Data Protection Officer via email at contact@hivyshape.com.

You will receive a response within one (1) month from the date of receipt of your request.

IMAGE RIGHTS TRANSFER

SWC E-COM AGENCY INVEST LTD collaborates with clients and influencers (hereinafter referred to as "Models") who test and present products of the La Bande à Anna brand for social media and promotional materials worldwide.

Unless otherwise agreed in writing and signed by both parties, the Model (whether compensated or not) authorizes SWC E-COM AGENCY INVEST LTD, owner of the La Bande à Anna brand, to reproduce and represent their image. The transfer of image rights for provided photos and videos is intended for brand promotion and is granted without time limitations and on all media formats.

COOKIES

8.1 What is a Cookie?

When you browse a website like SWC E-COM AGENCY INVEST LTD, a text file (cookie) may be stored on your device (computer, phone, tablet) via your web browser.

This cookie allows the website to recognize your device on subsequent visits within the validity period of the cookie.

Only the cookie issuer can read or modify its contents.

8.2 Why Does hivyshape.com Use Cookies?

Cookies are categorized into different types. Some are issued directly by SWC E-COM AGENCY INVEST LTD and its service providers, while others come from third-party companies.

8.2.1 Cookies Issued by SWC E-COM AGENCY INVEST LTD and Its Service Providers

Essential Cookies: Necessary for website access and order processing. Without these, navigation may be impaired, preventing purchases.
Analytical & Personalization Cookies: Help optimize search results, improve user experience, and better tailor offers.
Advertising Cookies: Display ads based on real-time preferences and recent browsing history.

8.2.2 Cookies Issued by Third-Party Companies

Third parties using cookies on our site follow their own data protection policies. These cookies are not essential for using our site.

8.2.3 Cookies from Third-Party Applications Integrated into Our Site

Our website includes third-party applications (e.g., social media buttons such as “Share” or “Like”). These buttons allow networks like Facebook, Twitter, Google+ to collect information about your browsing, even if you don’t use them.

To learn how these social networks use your data, refer to their privacy policies:

Facebook: https://fr-fr.facebook.com/privacy/explanation
Twitter: https://twitter.com/fr/tos
Google+: https://policies.google.com/terms?hl=fr

8.3 Managing Your Cookie Preferences

Your web browser allows you to configure cookie preferences:

Internet Explorer: http://windows.microsoft.com/fr-FR/windows-vista/Block-or-allow-cookies
Safari: https://support.apple.com/kb/PH19214?locale=fr_FR
Chrome: http://support.google.com/chrome/bin/answer.py?hl=fr&answer=95647
Firefox: http://support.mozilla.org/fr/kb/Activer%20et%20d%C3%A9sactiver%20les%20cookies
Opera: http://help.opera.com/Windows/10.20/fr/cookies.html

DATA TRANSFERS OUTSIDE THE EUROPEAN UNION

Most of the time, your data is stored within the European Union.

However, in cases where our service providers are located outside the European Union, we may transfer some of your data to third countries, including those where the European Commission has not conducted an adequacy assessment regarding data protection levels.

In such cases, we ensure that these data transfers comply with applicable regulations and that adequate protections for your privacy and fundamental rights are implemented (such as the use of European Commission-approved contractual clauses).

If you require more information regarding data transfers, you can contact our Data Protection Office.

SECURITY MEASURES

We implement technical and organizational measures to ensure a security level appropriate to the risks for the rights and freedoms of individuals, as mentioned in Section 2.

These measures take into account:

The nature, scope, and purpose of data processing
The associated costs and technological advancements
Identified risks

Additionally, we comply with the Payment Card Industry Data Security Standard (PCI DSS), which reflects our commitment to payment security.

PROFILING AND AUTOMATED DECISION-MAKING

Due to the automated processing methods we use (including profiling), certain decisions affecting you may be made automatically.

These automated processes are essential for the conclusion or execution of contracts with us.

For example, we use automated processing for:

Customer identification verification
Automated eligibility assessment for “4X installment payments”

These processes analyze multiple factors, such as:

Types of products or services ordered
Customer profile information

If our statistical analysis determines a high risk of fraud or non-payment, the installment payment option may not be offered.

However, if you wish, you have the right to:

Request human intervention in automated decision-making
Express your point of view and contest the decision

POLICY UPDATES AND REVISIONS

Our data protection policy will be updated whenever necessary to ensure compliance with applicable regulations. At a minimum, this policy will be reviewed and updated every three (3) years.